Viral Video Scares The Bejesus Out Of Some Boys
As far as viral videos go, this one is pretty cool. Over the last several years, film studios have tapped into more creative ways to drum up exposure for upcoming films. Blair Witch Project had a successful campaign that started on the internet, with many people convinced that the footage from the film was real.
This new viral campaign for Lionsgate’s The Last Exorcism is pretty damn good. It showed up the site Chatroulette.com, a site where people can speak with strangers via a video webcam. It has become quite popular, and unsuspecting users certainly got an eye-full, as you can see in the video. More after the video.
Seriously, isn’t that a riot? All these boys think they are going to see a boob, and they get that. Kudos to Lionsgate for the clever prank. The Last Exorcism opens in theaters Friday, August 27.