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Dear Ed Hardy, Step Off!

August 27, 2009
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By Shannon

via buzzfeed

via buzzfeed

You know, I never owned any Ed Hardy wares while they were  still relevant.  Shamefully, I’ll admit I secretly desired to own one of the $80 t-shirts (about 5 years ago), but I was way, way  too cheap to buy one.  I could buy half a season’s wardrobe from Forever 21 for that kind of money, so why would I blow the load on a measly t-shirt?

Lately the brand seems fixated on expanding into new markets, case in point, the Ed Hardy hand sanitizer.  Really?  Is this necessary?  I perused the website and found that I have been living in denial.  There is a virtual empire of pompous products available, including pillowcases (that will impress the ladies), barware, back packs, watches, it goes on and on.  

Now, however, Ed Hardy has crossed the line.  While shopping at my happy place, Target, I literally gasped when I came across the display exhibited by photo B below.  To me, this is akin to the devil himself invading a place of worship.  Target is my sanctuary, a place where I can satiate my desire to procure trendy items at killer places.  Target is the place my daughter wanted to have her 3 year old birthday party, for God’s sake.

Now the shelves have been tainted by the brand peddling their wares to school children.  It is with great remorse and sadness that I must admit to you that my daughter pointed to the display and said she wanted something.  And so the  indoctrination begins.

I beg of you, Ed Hardy, please step off.

*in the comments below, a reader pointed out that Ed Hardy (the tatoo artist) is suing Christian Aubiger (the designer) for just this type of crap.

DSCN0161

photo B

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6 Responses to “ Dear Ed Hardy, Step Off! ”

  1. pancake on August 27, 2009 at 7:55 am

    Bless the Sweet Baby Jesus, no.

  2. CJ on August 27, 2009 at 2:22 pm

    That was probably Jon Gosselin’s idea. What a douche.

  3. Stella on August 27, 2009 at 2:37 pm

    Ed Hardy the tattoo artist has nothing to do with branded school binders, in fact he’s suing Christian Audiger. http://www.needled.com/blog/?p=2974

  4. Shannon on August 27, 2009 at 2:48 pm

    Wow, that is really too bad. Thanks for the article. I thought Christian Audiger created the Ed Hardy brand, which I think most mainstream people do. I’ll add a note at the end of the post this eve.

  5. Octothorp on August 27, 2009 at 4:16 pm

    Ho-ly shit. It’s Lisa Frank, v.2.0

  6. zoe on December 23, 2009 at 4:32 am

    Great article. I just wanted to make a quick comment to say I’m glad I found your article. Thanks.

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