Dear Ed Hardy, Step Off!
You know, I never owned any Ed Hardy wares while they were still relevant. Shamefully, I’ll admit I secretly desired to own one of the $80 t-shirts (about 5 years ago), but I was way, way too cheap to buy one. I could buy half a season’s wardrobe from Forever 21 for that kind of money, so why would I blow the load on a measly t-shirt?
Lately the brand seems fixated on expanding into new markets, case in point, the Ed Hardy hand sanitizer. Really? Is this necessary? I perused the website and found that I have been living in denial. There is a virtual empire of pompous products available, including pillowcases (that will impress the ladies), barware, back packs, watches, it goes on and on.
Now, however, Ed Hardy has crossed the line. While shopping at my happy place, Target, I literally gasped when I came across the display exhibited by photo B below. To me, this is akin to the devil himself invading a place of worship. Target is my sanctuary, a place where I can satiate my desire to procure trendy items at killer places. Target is the place my daughter wanted to have her 3 year old birthday party, for God’s sake.
Now the shelves have been tainted by the brand peddling their wares to school children. It is with great remorse and sadness that I must admit to you that my daughter pointed to the display and said she wanted something. And so the indoctrination begins.
I beg of you, Ed Hardy, please step off.
*in the comments below, a reader pointed out that Ed Hardy (the tatoo artist) is suing Christian Aubiger (the designer) for just this type of crap.